AdSense Ad Options Diagram - Targeting and Blocking

This is my best guess diagram about how the AdSense targeting/ blocking system works.
I still have several questions (numbered circles above), such as -

1. Do "Site Targeting" and "Ad Placement" apply to BOTH CPC and CPM? CPM only.
2. Does "Category Targeting" apply to BOTH CPC and CPM?
3. Are there any CPC image ads?
4. Are all CPM Ads "Graphic Ads", "Image Ads", and "Flash Ads"? Text ads also.
5. Does the "Competitive Filter" block both CPC and CPM ads?
6. Will the CAN ads be individually identifiable, thus enabling them to be blocked?
7. I detest screen movement. Is it possible to serve ONLY STATIC graphic ads?
8. Are "Certified Ad Networks" serving BOTH CPM and CPA ads?
9. Does "Category Blocking" apply to BOTH CPC and CPM ads?
10. Does the "Override Test Control" frequently NOT provide the best-paying ads?
    Google's goal - To serve ALL their inventory
    Publisher's goal - To maximize revenue
    These two goals are frequently not compatible, since Google never stops testing.
    Many publishers report good luck using the Competitive Filter,
        and blocking all CPM ads. Google lets the publisher decide which ads to block.
11. Do AdWords "Category Targeting" and AdSense "Category Filtering" use the same categories?
    There are 11 AdSense Filtering Categories which are SUBJECT categories,
    but the AdWords Category Targeting categories are DEMOGRAPHIC categories.
    - Age, gender, income, educational level.

Please email me with any corrections. Show me your source, and I will make the changes.
It is not easy to figure it all out - the complexity level is growing.

Try this AdWords-AdSense Diagram - for the bigger picture.
.

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AdSense Ad Options Diagram - Targeting and Blocking

Google AdSense Certified Ad Networks (CANs) Table - Web Stats

#	1. Certified Ad Network Company Name	URL	2. Google Page Rank	3. Google SERPs	4. Alexa Rank	5. R P Q
1	AccountNow, Inc.	http://www.accountnow.com/	4	-	-
2	Acxiom (removed)(returned)	http://www.acxiom.com/	6	>3M	86K
gone	Ad Marketplace (removed)	http://www.admarketplace.net/	2	278K	2,600
3 4	Ad Pepper Adpepper Germany	http://www.adpepper.com/	5	87K	41K
	Ad Perium NL	http://adperium.nl/
5	Adchemy	http://adchemy.com/	5	204K	210K
6	Adconion Media	http://www.adconion.com/	7	69K	28K
7	Adconion S.L.	http://www.adconion.com/es/index.html	-	-	-	-
8	AdConion UK	http://www.adconion.com/uk/index.html	-	-	-	-
9	AdJug UK	http://www.adjug.com/	-	-	-	-
10	AdKnife	http://adknife.com/	-	-	-	-
11	Adlantic	http://www.adlantic.com/	-	-	-	-
gone	AdMedian (removed) redirects to 90degreemedia.com	http://www.admedian.com/ redirects to - http://90degreemedia.com/	0	8K	>1M
12	Adnetik Spain	http://www.adnetik.com/	-	-	-	-
13	AdReady	http://www.adready.com/	-	-	-	-
14	Adtegrity.com	http://www.adtegrity.com/	5	94K	140K
15	Advertise.com	http://advertise.com/	4	-	-
gone	Aggregate Knowledge (removed)	http://www.aggregateknowledge.com/	6	29K	307K
16	Alcance Media Group	http://www.alcancemg.com/	-	-	-	-
17	Announce Media	http://www.announcemedia.com/	1	62K	106K
18	AOL, Inc.	http://www.aol.com/	8	-	-
19	AppNexus	http://www.appnexus.com/	5	85K	372K
20	Atrinsic	http://atrinsic.com/	4	142K	151K
21	AudienceScience, Inc.	http://www.audiencescience.com/	7	228K	111K
22	Bid Alpha	http://www.alpha-bid.com/	-	-	-	-
23	Bizo (removed)(returned)	http://www.bizo.com/	5	329K	260K
24	Brand.net	http://www.brand.net/	6	80.6M	480K
25	BrightRoll	http://www.brightroll.com/	4	28K	150K
26	Burst Media	http://www.burstmedia.com/		-	-	-
27	Chitika	http://chitika.com/	5	1.3M	4,400
28	ClickDistrict NL	http://www.clickdistrict.com/	3	11K	224K
29	Collective Media	http://www.collective.com/	7	39K	210K
30	Cossette Communications	http://www.cossette.com/	6	38K	252K
31	CPM Advisors, Inc.	http://www.cpmadvisors.com/	3	9K	22K
32 33 34	Criteo Europe Criteo UK Criteo US	http://www.criteo.com/	0	6.1M	8K
35	Cyberplex, Inc	http://www.cyberplex.com/	6	45K	374K
36	Dapper, Inc.	http://www.dapper.net/	6	405K	43K
37	Datran Media	http://www.datranmedia.com/	5	35K	172K
38	DataXu (returned)	http://www.dataxu.com/	5	54K	330K
39	Dedicated Media	http://www.dedicatedmedia.com/	5	76K	396K
40	Didit	http://www.didit.com/	-	-	-	-
41	DKK Agency	http://itsdkk.com/index.php	-	-	-	-
42	Dotomi	http://www.dotomi.com/	6	-	-
43	DQ&A	http://www.dqatraffic.com/	4	-	-
44	DSNR	http://dsnr.com/	2	48K	>2.4M
45	Echosearch	http://www.echosearch.com/	1	-	-
46	Efficient frontier	http://www.efrontier.com/	5	550K	92K
47	Epic Advertising	https://www.epicadvertising.com/	5	31K	156K
48	Exponential	http://www.exponential.com/	-	-	-	-
49	FetchBack	http://www.fetchback.com/	7	56K	46K
50	Forbes.com	http://www.forbes.com/	-	-	-	-
51	Goodway Group	http://www.goodwaygroup.com/	4	4K	>1.9M
52	Google Bidder Testing	secret - no data	-	-	-	-
53	Google Display Net: Premium	secret - no data	-	-	-	-
gone	Google Testing Network (removed)	secret	10	>2B	1	-
54	Havas	http://havas.com/havas-dyn/en/	-	-	-	-
55	HTTPool	http://www.httpool.com/	5	-	-
56	Hurra Germany	http://www.hurra.com/en/	4	na	91K
57	ID Media	http://www.idmediaww.com/	-	-	-	-
58	IDG Tech	http://www.idgtechnetwork.com/	-	-	-	-
59	Imagini Europe Ltd.	You tell me - Google can't find it	-	-	-	-
60	Infectious Media	http://www.infectiousdigital.com/	3	7K	>2.4M
61	Innovation Interactive	http://www.innovationinteractive.com/	0	-	-
62	Interactive Media Sales	http://www.interactivemediasales.com/	-	-	-	-
63	InterCLICK	http://www.interclick.com/	7	70K	13K
64	Intergi	http://www.intergi.com/	-	-	-	-
65	Internet Brands	http://www.internetbrands.com/	-	-	-	-
66	Invite media	http://www.invitemedia.com/	5	139K	140K
67	iPonWeb	http://iponweb.com/	-	-	-	-
gone	Kindsight (removed)	http://www.kindsight.net/	4	13K	>1M
68	LeadClick	http://www.leadclick.com/	-	-	-	-
69	LinkedIn	http://www.linkedin.com/	-	-	-	-
70	Lotame Solutions	http://www.lotame.com/	-	-	-	-
71	LucidMedia (removed) (returned)	http://www.lucidmedia.com/	5	98K	250K
40	220-740	260	60	70	70	20

#	1. Certified Ad Network Company Name	URL	2. Google Page Rank	3. Google SERPs	4. Alexa Rank	5. R P Q
73	Maxpoint Interactive	http://maxpointinteractive.com/	0	292	>3M
74	Media Innovation Group	http://www.themig.com/mobile/	2	-	-
75	Media6Degrees (removed)(returned)	http://www.media6degrees.com/	6	110K	164K
76	MediaMath	http://www.mediamath.com/	5	182K	260K
77	Mediaplex	http://www.mediaplex.com/	8	-	-
78	Mexad	http://www.mexad.com/	4	5K	683K
79	Mixpo	http://www.mixpo.com/	5	-	-
80	Mpire	http://www.mpire.com/home.page	5	-	-
81	My Media Buyer	http://mymediabuyer.com/	-	-	-	-
82	MyThingsMedia UK	http://www.mythings.com/	-	-	-	-
83	NetSeer, Inc.	http://www.netseer.com/	4	37K	370K
84	Next Performance	http://www.nextperformance.com/fr-fr/	-	-	-	-
85	Next Premium	http://www.nextpremiumclub.com/	-	-	-	-
86	Next Step Media Online	http://www.ns-media.com/	-	-	-	-
87	NextAction	http://nextaction.datalogix.com/	0	>5M	660K
88	Omnicom Media Group NL	http://www.omnicommediagroup.com/	-	-	-	-
89	Omnicom Trading Desk	You tell me - Google can't find it	-	-	-	-
90	OpenX Technologies	http://www.openx.org/	8	-	-
91	OpinMind	http://opinmind.com/	5	49K	>1M
92	OwnerIQ, Inc.	http://www.owneriq.com/	3	278K	610K
93	Pennyweb, Inc. (Ybrant) redirects to AdDynamix	http://pennyweb.com redirects to http://www.addynamix.com/	6	-	-
94	People Media, Inc.	http://www.peoplemedia.com/	5	-	-
95	Performance Advertising	http://performanceadvertising.com/	-	-	-	-
96	Permuto, Inc.	http://www.permuto.com/	-	-	-	-
97	Pinnacle Dream Media	http://www.pinnacledream.com/	3	-	-
98	Pulse 360	http://pulse360.com/	4	119K	3K
99	Quantcast Corporation (removed) (returned)	http://www.quantcast.com/	6	1.5B	1,200
100	QuinStreet. Inc.	http://www.quinstreet.com/	6	117K	35K
101	Radius Marketing	http://www.radiusmarketing.com/	1	-	-
102	Red Aril, Inc.	http://www.redaril.com/	3	-	-
103	Redux Media, Inc.	http://www.reduxmedia.com/	6	-	-
104	Reply.com	http://www.reply.com/	5	na	12K
105	ReTargeter	http://www.retargeter.com/	1	14K	632K
106	Return Media BV	You tell me - Google can't find it	-	-	-	-
107	RichRelevance, Inc.	http://www.richrelevance.com/	6	-	-
108	Rocket Fuel, Inc.	http://rocketfuelinc.com/	5	68K	160K
109	Schnaeppchemjagd GmbH	http://www.schnaeppchenjagd.de/	-	-	-	-
110	Semantic Sugar, Inc.	http://semanticsugar.net/	0	6K	>15M
111	ShareThis, Inc.	http://sharethis.com/	7	-	-
112	Simplifi Holdings Inc.	http://www.simpli.fi/	-	-	-	-
113	SinnerSchrader Gmbh	http://www.sinnerschrader.de/	-	-	-	-
114	SoMR Networks	http://www.somrnetworks.com/	-	-	-	-
115	Sooth Software (AdBuyer.com)	"Sooth Software" has NO website. http://adbuyer.com/	5	-	-
116 117 118 119	SpecificMedia (returned) Specific Media France Specific Media Germany Specific Media UK	http://www.specificmedia.com/ http://www.specificmedia.fr/ http://www.specificmedia.de/ http://www.specificmedia.co.uk/	7	44K	30K
120	Spongecell	http://spongecell.com/	6	-	-
121	Struq Limited	http://www.struq.com/	-	-	-	-
122	Techconnect B.V.	http://www.techconnect.nl/	-	-	-	-
123	TellApart (removed)(returned)	http://tellapart.com/	0	214K	>3.9M
124	Teracent Corp	http://www.teracent.com/	5	234K	490K
125	The Exchange Lab	http://www.theexchangelab.com/	0	25K	>2M
126	Traffic Marketplace	http://www.trafficmarketplace.com/	7	15K	99K
127	Tribal Fusion UK	http://www.tribalfusion.com/	-	-	-	-
128	Triggit	http://www.triggit.com/	4	20K	175K
129	TubeMogul	http://www.tubemogul.com/	-	-	-	-
130	Turn	http://www.turn.com/	7	na	48K
131	Underdog Media	http://www.underdogmedia.com/	-	-	-	-
132	UpValue GmbH	http://www.up-value.de/	-	-	-	-
133	ValueClick, Inc.	http://www.valueclick.com/	6	>1M	30K
134	ValueClick International	http://www.valueclick.com/	-	-	-	-
135	VCCP Digital Ltd	http://www.vccp.com/	-	-	-	-
136	Veremedia	http://www.veremedia.com/	-	-	-	-
137	Veruta	http://www.veruta.com/	-	-	-	-
138	VivaKi	http://www.vivaki.com/	5	78K	530K
139	WinBuyer Ltd	http://www.winbuyer.com/	-	-	-	-
140	WPromote	http://www.wpromote.com/	-	-	-	-
141	X+1	http://www.xplusone.com/	7	na	360K
142	Xtend Global Media LTD	http://www.xtendmedia.com/	3	-	-
143	Zillow	http://www.zillow.com/	-	-	-	-
-	This web site	http://www.vaughns-1-pagers.com/	4	2K	25K
	Company Name 1	URL	PR 2	G.SERP 3	Alexa 4	5
40	220-740	260	60	70	70	20

Notes:		1. Under "Company Name", the company names are shown.
		2. Under "Page Rank", all the 7s are lacking in the other parameters. Just how valid is "7"? For instance, there is NO WAY that Adconion should have a PR of 7, with only 30 incoming links.
		3. Under "Google SERPs", Turn and X+1 are not applicable, because the results are FAR from unique. Under "Google SERPs", all "two word" companies are enclosed in quotation marks, to produce only unique results. Under "Google SERPs", all results less than 100K are shown in RED.
		4. Under "Alexa Rank", all results higher than 200K are shown in RED.
		5. RPQ = Relative Perceived Quality (guess by me) What is YOUR perception?
		Columns 2, 3, 4, and 5 have not been updated, because it is too much work, and nobody cares. I have other things to do. The Yahoo data was deleted for the same reason.
		My basic premise is that the BEST 3rd party companies will have - - High Google SERPs, a low Alexa number, and a high Google Page Rank. - Many pages and many incoming links.
40	200-840	260	60	70	70	70	70	70	70	20
	TYPE of ADS SERVED From Google AdSense Advisor - "One quick clarification: this launch only impacts image-ad-enabled ad units. To reap the benefits, you do need to have image ads enabled for your inventory." In addition, as far as I can determine, these are ALL CPM and CPA ads. If you hate any screen movement (like I do), it is necessary to block ALL Image Ads, since you cannot specify "Static Image Ads Only". It is either all or nothing. That decides it for me. WEIRD DATA - What do you think? Who are these people? Most of these companies seem like startups, which means they haven't proven themselves yet. Some of them seem to be filled with marketing hyperbole - lots and lots of marketing words, but little else. In addition, some of these results look really "whacked". For instance, how on earth do you get a PR of 7, when your Alexa rank is 360K (X+1)? And, how on earth do you get an Alexa rank of 2,600, when your Google PR is only 2 (Ad Marketplace)? Note that there is no correlation between Page Rank and Incoming Links. You must read between the lines, to figure out where the inconsistency lies. Something isn't right! There have been several other "CANs", that have been retired, and then reactivated - Acxiom (activated, dropped, reactivated) DataXu (activated, dropped, reactivated) Invite Media (activated, dropped, reactivated) Specific Media (activated, dropped, reactivated) I wonder if they failed the "Conditions" test, or failed to be suitable in some other way. MY THEORY (not original) - Since many of the ads served by these 3rd parties, are ads which used to be served directly by AdWords, there is no way the publisher is going to make more money in this new scheme, since the 3rd parties will be taking their cut, and pocketing a sizable chunk of the bid money. If an advertiser is in good standing with AdSense, wouldn't they go directly to AdSense? Adding a middleman would only increase their costs, and reduce their control. In addition, it has been suggested that advertisers previously rejected by AdWords, can now use the 3rd party ads to "sneak back into the game", perhaps at the publisher's expense. Especially if they were banned for bad landing pages. The greatest fear of publishers, is that the ads served will simply not measure up to the quality of AdWords ads. One knowledgable poster on a Google forum stated that MOST of the CAN ads are CPA. I find this strange, since Google retired their own CPA program. Do they think that 3rd party CPA ads will work better? It's hard to see why they would. CONCLUSION - EARLY Adapters - Go for it! Give us some feedback. LATE Adapters - I have blocked them all, until I read some positive reports. Not all launches have succeeded. Once again, the early adapter is a guinea pig. I am reluctant to commit to speculative, possibly costly experiments. DISCUSSION - WMW - Google Certified Ad Networks - How Many Are There? WMW - Blocking Certified Ad Networks to Improve CTR Google - Supported Third Party Vendors on the Google Content Network - Although this list from Google lists 90 3rd party vendors, only 1 of the "Google Certified Ad Networks" is on this list - Teracent. I don't understand this. ---> Google AdWords offers a list of 90 "Third Party Vendors", but ---> Google AdSense does NOT offer a list of "Certified Ad Networks" (perhaps because it is growing so fast). Source 1 - http://www.cpmadvisors.com/2009/10/13/cpmatic-now-approved-to-serve-into-google-content-network/

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Google AdSense Certified Ad Networks (CANs) Table - Web Stats

AdSense Specific Tips

The TOS Study and follow the AdSense TOS. Do not jeopardize your participation in the progam. CLICKING - NEVER, NEVER click on your own ads. Never instruct others to click on your ads. (Secrecy - Do not tell any friends or family members about your websites that have AdSense on them - they may try and "help you" by clicking on your ads, which can result in you being rejected from the program, with no recourse. Google can easily detect abnormal click patterns and IPs, etc. It may sound extreme, but it has proven to be good advice.) APPEARANCE - DO NOT encourage clicks. DO NOT place images next to Adsense ads. DO NOT draw undue attention to the ads. No arrows, no flashing. "Sponsored Links" is the ONLY acceptable text for introducing ads. SITE CONTENT - DO NOT place prohibited content on your web pages. Read through the list to determine content that is not allowed. COPYRIGHTED MATERIAL - DO NOT steal copyrighted material and place it on your web pages. Not only will you receive a "Duplicate Content" penalty, but you may receive a DMCA Cease and Desist order. If you get a couple of these, you are going to have a tough time getting your content indexed in Google.

AD TYPES TEXT ADS - When using the "Get Ads" feature, specify "Text Ads Only". Image ads are CPM ads, and pay very little - typically, ten for a penny. JUST ONE image ad wipes out 3 or 4 higher-paying text ads. CPM ADS - The default condition is to serve CPM ads to everybody. Email Adsense to "opt out" of low-paying CPM ads. This will help you to make more money, because your high-paying PPC ads will not be displaced by low-paying CPM ads. PSA ADS - Avoid Public Service Ads which literally pay nothing. If you are getting PSAs, check for "poison words" on your page, which can result in only PSAs being served. Also, sometimes called "stop words." If you cannot identify any poison words, consider specifying "Alternate Ads" in your "Get Ads" feature. ALTERNATE ADS - Personally, I do not specify alternate ads, since I consider the lack of Adsense ads a personal failure - either in keyword selection, or in page quality. I keep changing things UNTIL I no longer see the PSAs. Google has paying ads for just about everything.

AD FORMAT BLENDING - Do NOT use borders. Make the ad background color the same as the page background color. TITLE LINK - Almost always, use the standard blue color for your Title Link. This works best overall, since most visitors easily recognize it as THE "link color." AD TEXT COLOR - Use the same color for your ad text that you use in your body text. This aids in blending the ads, and makes them look more natural. AD URL COLOR - I like green, just because it adds a little "color". Try other colors, too. Many prefer grey. EXPERIMENT - From time to time, try changing your Adsense ad text colors to see if there is any improvement in CTR. If there is not, change them back to your old colors.

AD PLACEMENT NUMBER OF BLOCKS - Use only ONE ad block per page. The 250x250 is best (IMHO), since A. It shows a maximum of 3 ads, and B. the text is larger. In general, the fewer the ads shown on your page, the more you will receive per click. Google will serve you the highest-paying ads first, then lesser-paying ads, as you add more and more ads. Google can also serve ads which have high-CTR rates, but pay very little (1 to 3 cents). You must filter these out. Arbitrage publishers create the highest CTR ads. TOP CENTER - Place your single ad block at the top of the page, just below the title, near the center of the page (just like this page). Try other positions, to see if your CTR improves. Try the extreme left (menu-like) and extreme right (Google-like). Use the positioning that provides you with the highest CTR. Always place your ads "above the fold". AD LINKS - Try Ad Links. I find them to be poor performers, but your experience may be different. Many publishers have good success with them. It all depends upon your site, subject and implementation. Try them at the very top, and at the very bottom of your page.

AD REPORTING CHANNELS - Assign one Adsense reporting channel to EACH page, so that you can observe the performance of each page. You cannot see the results of individual changes, if you use the same channel on multiple pages. This is especially important for your best-performing pages, which should be studied the most closely. The higher your CTR, the more money you will make. Use the channel to determine the change to your CTR, when you make any page change. Let your CTR be your guide. If you hit the 200 channel limit, disable your lowest-performing channels (pages), to free up room for new channels for testing.

ADSENSE FOR SEARCH SEARCH BOX - Add an "Adsense for Search" box to your index page, so that your visitor can quickly find what he/she is looking for on your site, AND the Internet. In addition, you can get paid, if your visitor clicks on the search results. Many publishers place an "Adsense for Search" box on every page. You may choose to do the same. For me, this is overkill.

ADVERTISERS BLOCKING - Use the Adsense Blocking Filter to block those ads which you find offensive, have spelling errors, or are MFA (Made For Adsense, of Made For Ads). Block all ads from the giants, which pay very little, such as amazon.com, ebay.com, shopping.com, and target.com. I also block ads which go from the specific to the general (less focused). For instance, if my page is about a heart diagram, I block ads for "diagrams" in general, which pay very low. No one who is looking for a heart diagram wants to see any other kind of diagram!

TESTING TEST, TEST, TEST - Do not believe everything that you are told. There are many misconceptions. You must find out for yourself, what works best on your pages. Sometimes, what you think is best, may not be true. Keep an open mind. ONE DIFFICULTY - While you are testing, Google is testing too! Do not confuse the results of YOUR changes, with changes made by Google! WATCH what Google is changing at the same time that you are making changes. Google switches ads all the time. Be aware that any performance change may be due ENTIRELY to the ads that Google is currently serving you, and may not have anything to do with your changes. MINIMUM TEST TIME - Don't jump to conclusions. One day is always inconclusive, due to random variation. There are definitely day-of-the-week variations. A week is a much better length of time to evaluate any change. But sometimes, the result of your change is SO BAD, that you don't have to wait a week. If the results are terrible, then switch back right away. There is no sense in throwing away money.

AD REMOVAL UNDERPERFORMING PAGES - Sometimes, you may have a VERY popular page, but the Adsense ads perform terribly, no matter what you do. It may be that Google simply does not provide good ads for the page. It may be that the subject of the page simply does not generate clicks. For instance, webmasters don't click - we have been trained (terrified) into not clicking anything. REMOVE ADSENSE - It really doesn't matter what the reason is. You must remove the Adsense from that page. The huge number of impressions that do not generate clicks, will pull your CTR and eCPM stats WAY DOWN. This will result in you being paid far less per click on your other pages, and you will make a lot less money. Google rewards high CTR, and punishes low CTR. This situation has occurred with my most popular pages. I have gone back and forth with adding and removing AdSense. The result is always the same. Poorly performing pages must be removed. Several of these pages will never see AdSense again, because they are a huge detriment to total income - a millstone, holding all the others back. You don't have to believe me. Just try it yourself. Strive to raise your CTR (legally), and keep it high. That is the nature of the game.

Page Optimization for AdSense

AdSense-like Appearance FONT - Use the Verdana font on your page, especially near your AdSense ad block. This helps the ads to "blend in", and therefore appear more natural on your page. Use a font size similar to the font sizes used in the Adsense ads. UPDATE: Google is now experimenting with changing the AdSense fonts. I am seeing the Verdana font replaced with what looks like a Times font. Google is trying other fonts, such as Comic Sans MS (reported to be abandoned due to complaints) and Times New Roman. This throws a monkey-wrench into your SEO optimization. One cannot optimize fonts (blend), when Google is experimenting and changing them. We must all figure out what to do about this. Stay tuned.

Page Maintenance UPDATING - Update frequently. Google loves fresh content. Fix any errors that are found. LINK ROT - Periodically run a link checker on all your web pages. Fix all broken links that are found. Either remove or replace every one of them. A webpage with a lot of old, broken links is considered to be of lower quality, because the webmaster has not kept it up. A free online link checker is Dead-Links dot com. CONSTANT IMPROVEMENT - Try to make each page better and better. Add new information as it becomes available.

Page Quality QUALITY FACTOR - The Adsense algorithm contains a "quality" factor. In general, the higher the quality of the web page (and CTR), the higher the quality of the ads served. SPELLING - Run a spelling checker. You can be penalized for poor spelling. GRAMMAR - Poor grammar can reduce the perceived quality of a web page. Top advertisers prefer to advertise on high quality pages. MINIMUM LENGTH - In general, I believe that a page with 500 words is judged a better page, than a page with 100 words. What is the ideal length? I don't know. I think it can vary. But the more excellent the text, the better. My own personal speculation is that 400 words might be a good minimum, and 10,000 words is far too many. My largest page is 6,000 words, and that is too long (an archival tome is an exception). All my other pages are much smaller. Break up very large pages, into smaller, more readable pages. This allows you to place additional, more targeted AdSense ads.

Page SEO Perform Search Engine Optimization to ensure high placement in the SERPs. TITLE TAG - Make it brief and accurate. Do not load with keywords. META TAGS - Provide appropriate meta tags for each page - your Description Meta Tag should be brief and accurate, and your Keyword Meta Tag should only contain words which appear in the body text of your page - limit to 5 or 10. LINKS - Reduce outgoing links to only the very best. Too many outgoing links can cause a page to lose focus, and distract your visitors from clicking on the Adsense links. READABILITY - Some blogs use grey text on a grey background, which is the worst case for readability. This actually PHYSICALLY HURTS my eyes. There is no reason to do this, except laziness, because it is an application default. Unbelievably, some very prominent bloggers still do this. Use black text on a white background, if you aren't sure what to do. OR, as a minimum, at least provide sufficient contrast so that JUST READING the text is not a difficult task.

Page Traffic TRAFFIC SOURCE - Organic traffic is best. Strive for high SERP position in Google. Do not concern yourself with your MSN or Yahoo position. They provide little traffic. ALT TEXT - Choose your "Alt Text" for images carefully. I get more traffic from just Google Images, than I get from the total traffic from both MSN and Yahoo combined. Think about THAT! RSS FEED - Provide an XML RSS feed for your visitors, so that they can easily read your new content. Feedburner is a good way to do this, but I couldn't get it to work, so I just linked to my RSS feed on my index page.

Page Targeting KEYWORDS - Carefully select the keywords you want to target for each page. Keywords that pay the most are those involving money, such as attorneys, credit, insurance, loans, medicine, mortgages, and real estate. However, these keywords are the most competitive, and therefore the hardest to rank for in the SERPs. If you have difficulty getting highly-targeted ads, then try the Adsense feature called "Section Targeting." This will cause Adsense to serve you the ads that are relevant to the keywords that you want targeted, and ignore nearby untargeted words.

Google Analytics STATISTICS - Use Google Analytics on every page to get important information about your visitors. INSURANCE - We frequently hear about sites that have been banned, due to "invalid clicks" and "click-bombing". If YOU get a warning, or get banned, you must jump through hoops, and provide your log files to Google, in order to prove your innocence. HOWEVER, if you are using Analytics, Google ALREADY HAS this information, and already knows just what is going on. I consider this to be very important, since Google can far more easily determine that YOU are not responsible for any transgressions. Use Analytics for information, AND for added safety!

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