I still have several questions (numbered circles above), such as -
1. Do "Site Targeting" and "Ad Placement" apply to BOTH CPC and CPM? CPM only.
2. Does "Category Targeting" apply to BOTH CPC and CPM?
3. Are there any CPC image ads?
4. Are all CPM Ads "Graphic Ads", "Image Ads", and "Flash Ads"? Text ads also.
5. Does the "Competitive Filter" block both CPC and CPM ads?
6. Will the CAN ads be individually identifiable, thus enabling them to be blocked?
7. I detest screen movement. Is it possible to serve ONLY STATIC graphic ads?
8. Are "Certified Ad Networks" serving BOTH CPM and CPA ads?
9. Does "Category Blocking" apply to BOTH CPC and CPM ads?
10. Does the "Override Test Control" frequently NOT provide the best-paying ads?
Google's goal - To serve ALL their inventory
Publisher's goal - To maximize revenue
These two goals are frequently not compatible, since Google never stops testing.
Many publishers report good luck using the Competitive Filter,
and blocking all CPM ads. Google lets the publisher decide which ads to block.
11. Do AdWords "Category Targeting" and AdSense "Category Filtering" use the same categories?
There are 11 AdSense Filtering Categories which are SUBJECT categories,
but the AdWords Category Targeting categories are DEMOGRAPHIC categories.
- Age, gender, income, educational level.
Please email me with any corrections. Show me your source, and I will make the changes.
It is not easy to figure it all out - the complexity level is growing.
Try this AdWords-AdSense Diagram - for the bigger picture.
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